Life Insurance For Every Super Dad
Built for Dads to Protect What Matters The Most. Your Family and Kids.
★★★★★
22,000+ dads decided to get protected and counting
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Simple, Fast, Affordable – Just Like Dad's BBQ!
Affordable plans crafted faster than you can say, “Go ask your mother.”
1
Ace the Dad Test. Don't Cheat!
A few quick clicks and you’re on the way to a personalized quote, as painless as a dad nap!
2
Connect With a Sidekick
Our partner agents are faster than your kids’ reflexes – get a perfect quote that fits like your favorite pair of socks!
3
Family and Steaks Secured!
Fire up a plan that secures your family’s steak in the future. Get it? 'Steak'?
"Before getting life insurance, my biggest legacy was the legendary ‘pull my finger’ trick.
Now, I’ve got peace of mind knowing my family’s covered, and I’m still the funniest guy they know – win-win!
Five stars - would recommend to any dad looking to upgrade from jokester to superhero overnight.”
Mike, 42
Master of Dad Jokes and Secure Financial Planning
★★★★★
Coverage As Unique As Your Dad Jokes!
Ensure your wife and kids remember you for your dad jokes, not the bills you left behind.
All Your Burning Questions, Answered!
If anything happened to you, your life insurance would pay a lump sum to your family to help cover the financial loss of losing you.
The remainder is the gap that life insurance needs to fill.
There also are a few rules of thumb that can help guide you. One easy way is to multiply your annual income by 10. You can also use the DIME formula as a starting point in calculating your life insurance needs.
DIME is an acronym for Debt, Income, Mortgage, and Education.
Debt: Total monetary value of all debt (student loans, credit cards, car loans, etc.) You'll likely want to include anticipated funeral expenses here.
Income: Take your annual income and multiply it by the number of years your family will need the support (e.g., until your youngest child reaches a predetermined age, such as 18, 21, or 25).
For example, if you make $50,000 per year after taxes and your youngest child is 10, and you want income protection until he or she is 21, then the income formula would be $50,000 x 11 years = $550,000. If you're a stay-at-home parent, include the cost to replace the services that you provide, such as child care.
Mortgage: Having enough life insurance can help keep your family in your home. With this step, simply add up the remaining balance on your mortgage. If you are renting, consider adding 10 years of rental income to your plan as a substitute.
Education: Estimate the cost of sending your children to college or private school. It is common to estimate $100,000 per child for a four-year university education at a state school. That includes tuition fees, room and board, and books.
Most of our customers are one or more of the following:
Parents: It costs tens of thousands to raise a child to adulthood, not including college tuition. A life insurance policy can help ensure financial security for your family.
Homeowners: A mortgage is likely the most significant debt you will ever take on. If you are a homeowner, consider a life insurance policy that lasts the same length as your mortgage term so your family is not stuck in a financially unsustainable situation.
Partners: You'd do anything for your partner, which means ensuring they are taken care of if you die unexpectedly. Be sure to take into account any shared debt, expenses, and future financial plans.
Students: Your debt doesn't disappear when you die. If you had a private student loan, your parents or other cosigners might be on the hook for your debt if you pass away.
Business owners: It's not just your family that depends on you when you own a business. Ensuring your business can still run even after you're gone is a smart move.
Retirees: It's natural to have concerns with covering your final expense if you're at or approaching retirement age. A whole life insurance policy can help cover these expenses, giving you and your loved ones valuable peace of mind.
Caretakers: If someone depends on you, like an elderly parent or family member with a disability, what would happen to them if you weren't around? You may want to consider coverage to make sure they'd be taken care of.
Otherwise, you shouldn't worry.
Provides coverage for a specific period of time and pays out a death benefit if the policyholder dies during that time.
Whole Life
Provides lifetime coverage and builds cash value over time, which can be borrowed against or used to pay premiums.
Universal Life
Similar to whole life insurance, but with more flexibility in premium payments and death benefit amounts.
Final Expense
Provides coverage for end-of-life expenses such as funeral and medical costs.
Group Life
Coverage provided to a group of people, such as employees of a company, as a benefit from the employer.
There are other variations but for the majority of people, Term Life is the best choice.
From One Dad to Another...
Hey Fellow Dads,
I’m Dave, the Chief of Dad Jokes here. Now, before you ask, yes - my kids think I’m just as uncool as yours probably think you are. But between botched magic tricks and those moments where “Dad, you’re embarrassing me” is the family anthem, there’s a whole lot of love and concern for these kiddos of mine.
I still remember the day my daughter, Olivia, asked me what would happen if I weren’t around to chase away the “monsters” under her bed. It hit me harder than stepping on a rogue LEGO piece. In the whirlwind of dad life - between BBQs, ballet recitals, and fixing things I probably broke in the first place - I’d overlooked the big ‘What If’.
And let’s be honest, none of us have a guidebook. We’re winging it, one dad joke and bear hug at a time. But that ‘What If’ needed more than crossed fingers and knocking on wood. So, with a stash of lollipops and a pocket full of dad-determination, I dove deep into the world of life insurance.
Long story short – it was as confusing as trying to figure out the plot of my son’s favorite cartoon. So, I rolled up my sleeves and crafted a life insurance gig that speaks Dad. It’s as straightforward as a handshake and as reliable as those bad jokes we love to tell.
I built this for the Olivias and the Jakes, for the late-night monster chasers and the unsung heroes of the school drop-off lane. Our kiddos deserve a future as bright as their smiles and as limitless as their imaginations. They’re counting on us - and heck, we’ve never backed down from a challenge yet!
So, here’s to you, SuperDad. Your cape’s ready and waiting.
Warmly,
Dave D.
Dave "The Chief of Dad Jokes"
★★★★★ 22,000+ dads decided to get protected and counting
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